When small businesses get started, they often focus on how to get the first customers through the door and rely on traditional advertising, such as brochures, print ads, or even outdoor advertising. While this strategy may bring in a trickle of business, there’s a better and easier way. Small businesses should consider the global online marketplace and benefit from using a combination of traditional and digital marketing to leverage every avenue available. After all, 76% of consumers look for a company online before visiting a store, while 45% are likely to visit after finding a strong online presence on a local search page, according to research by Visual Objects. No matter how new or established, every small business should look at digital channels to generate leads and convert interest into customers. By using digital marketing techniques, you can reach a massive audience in a cost-effective, scalable, and measurable way.